19 Nov Russell Athletic X Backdoor Bottega collection
RUSSELL ATHLETIC TEAMS UP WITH BACKDOOR BOTTEGA
FOR A SPECIAL STREETWEAR COLLECTION
Russell Athletic, the makers of classic American college and track apparel have partnered with fashion retailers Backdoor Bottega in Bologna to create a cutting edge collection of sweats, tees and track pants.
Launching November 22nd 2018, the Russell Athletic X Backdoor Bottega collection merges one of the world’s most authentic sportswear brands with one of the top streetwear retailers in Italy.
The collection is made from Pro Cotton, a premium weave invented by Russell Athletic that is constructed with 80% pure Cotton and a mix of finer combed yarns for superior comfort and optimum weight. It features a customized version of Russell Athletics’ unmistakable ‘Eagle R’ logo – a symbol that has come to represent not just the finest, high performance track wear, but the essence of collegiate style and attitude.
The resulting capsule collection features tees, crew-neck sweats and track pants emblazoned with a restyled version of Russell Athletics’ Eagle R logo and Backdoor Bottega’s bold company lettering in electric pink and blue. Embroidery and rib trimmings, cross over hoods and other subtle details denote the pieces with a contemporary feel for active, modern tribes – in other words, Backdoor Bottega’s existing and potential clientele.